Listen to real people,
design for real needs,
make real change.
Changing the way you engage with customers gives you the best possible start to design.
Providing you with templates, guidance, community-finding knowledge, to ensure lived experiences are understood and positive impact can be made.
Be Kind Research is a manual to the first ever truly customer-centric research approach.
Alex Cleator is a Research Leader and Professional Speaker in inclusive and positive-impact driven research and design.
She provides practical tips in every event and workshop to leave audiences with action, not just talking.
She developed her ‘Be Kind’ Research approach from 10+ years of experience. A practice of impactful research that doesn’t leave anyone out.
